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Report: SLIPKNOT's JÄGERMEISTER MUSIC TOUR Did 90 Percent Business

May 22, 2004

SLIPKNOT's Jägermeister Music Tour with FEAR FACTORY and CHIMAIRA did 90% business at venues ranging from 1,500- to 6,000-seat capacities, according to Billboard magazine. The tour wrapped May 14 at Memorial Hall in Sacramento, Calif.

"This was the biggest, best-ever Jäger tour, and it's still building momentum," said Rich Levy, VP of booking, national sales and marketing for Clear Channel Entertainment, which produces the Jägermeister Music tours. "Every year it becomes a challenge to top the year before."

"Anticipation for SLIPKNOT was overwhelming a lot more than we anticipated," said Michael Arfin, SLIPKNOT's agent at Writers & Artists Group International. "It's obvious these guys have a devoted, hardcore fan base that will continue to support them, and that will increase even more when the new album comes out."

Levy agreed that SLIPKNOT was a powerful draw.

"There was a huge, pent-up demand for SLIPKNOT, and at the same time, Jägermeister did a good job of getting the word out that they were back," Levy told Billboard. "As far as setting up SLIPKNOT's return, between this tour and Ozzfest, Roadrunner has been given a ton of stuff to work around." [Read more]

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